Target marketing is an important part in a sale. It makes the company easier to sell the products to the consumers that they intend to sell by possibly promoting more advertisement that appeals to that specific target group.
Boeing knows that their products are pricey. They also know to keep their prices high because only a handful of companies make aircrafts, so pretty much it is high in demand.
Boeings target is mainly towards their existing clients. They are Boeing's corporate clients and they include commercial airline companies, governments and government agencies and other nongovernmental organizations such as private companies. The commercial airline companies are Boeing's most valuable targets. Boeing also gives their clients discounts and measurable offerings/benefits, giving a stronger relationship.
The company buyers know to buy from Boeing because the customer travelers not only want comfortable rides, but also a luxurious one too, and Boeing gives that.
Source: http://www.123helpme.com/view.asp?id=88896
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