For a company to have a long term, it is essential to
have a strategic plan. Now what is strategic planning? According to chapter 2
in MKTG, It is a means of creating and maintaining a fit between the
organizations objective and resources. How they conduct these goals is by
having a marketing plan, which falls under the SWOT analysis. Having this plan
helps the company addresses what they need to improve on and how they can make
it better by knowing their own Strengths
and Weaknesses, followed by their Opportunities and Threats.
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Boeing Company remains efficient by setting goals in
within all its departments such as engineers, sales, mechanical, product testing
and many more. This will address issues such as management, personnel,
inventory etc.
For Boeing, strategic planning is highly important
for a company as big as it is. They use strategic planning to influence the communities,
airlines and military. Reliability and performance are two greatest concerns
for an aircraft manufacturer. Boeing Company looks towards the buyers/consumers
and apply their request. The most recent request from customers is looking for an
environmentally friendly type of plane. You may think, “How can they make
airplanes environmental?”
Well not long ago, after 5 years of preparation, the
Boeing 787 “Dreamliner” entered the commercial service in October 26, 2011. This
aircraft is the most fuel-efficient airliner and the world’s first major
airliner to use composite materials for most of its construction. The 787 also
consumes 20% less fuel than its competitors. This has made a large entry into
the new advantages Boeing has in the upcoming future.
http://www.upxsuccess.com/management_boeing.html
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