Sales are what keep companies alive, and without it,
Boeing would not be where it is today. However Boeing gets their products out
to the world is working because they sure get a lot of sales. Sales promotion
helps increase sales, drawing in more customers where as at the same time
retain our older ones.
Boeing Company is very well known now that they don’t
need to increase their advertising campaigns as they get around through
reputation/word of mouth. Boeing has a great reputation and customer
relationship that they don’t need to give out coupons, telemarketers, mails and
price cuts to get them around. However, if they are regular customers and have
a great relationship, there’s a possibility that they give discounts.
Your probably wondering how they get people to buy
their products (aircrafts, weapons, etc.), well since they are one of the
largest global aircraft manufacturers and the third largest aerospace and
defense contractor, companies can rely on their name alone and their reputation
to buy from them.
Other than word of mouth, Boeing Company introduces
its products through the internet and public relations. Because of their high
tech equipments and modern products, it attracts many consumers to buy and look
into their company. Also, somewhat of a sampling, Boeing lets people go in
their aircrafts to take a sneak peak of what is to come in their latest product
releases.
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