Sales Promotion and Personal Selling

Sales are what keep companies alive, and without it, Boeing would not be where it is today. However Boeing gets their products out to the world is working because they sure get a lot of sales. Sales promotion helps increase sales, drawing in more customers where as at the same time retain our older ones.

Boeing Company is very well known now that they don’t need to increase their advertising campaigns as they get around through reputation/word of mouth. Boeing has a great reputation and customer relationship that they don’t need to give out coupons, telemarketers, mails and price cuts to get them around. However, if they are regular customers and have a great relationship, there’s a possibility that they give discounts.

Your probably wondering how they get people to buy their products (aircrafts, weapons, etc.), well since they are one of the largest global aircraft manufacturers and the third largest aerospace and defense contractor, companies can rely on their name alone and their reputation to buy from them.

Other than word of mouth, Boeing Company introduces its products through the internet and public relations. Because of their high tech equipments and modern products, it attracts many consumers to buy and look into their company. Also, somewhat of a sampling, Boeing lets people go in their aircrafts to take a sneak peak of what is to come in their latest product releases.