Integrated Marketing Communications

Television; it’s the best way to attract customers; well it used to be. Now people are turning their heads elsewhere. Television used to be the number 1 past time in America with an average of four hours and thirty-nine minutes per person every day.

The use of internet videos, social media networking, mobile phones and video games replaces those times of watching television, cutting down the attention spans of Americans. The internet has practically everything and everyone; opening a new world to Americans, especially the younger generations. I used to be in that category of watching TV every single night for hours and streaming the internet simultaneously.

Nowadays, there are many ways of advertising and getting your name out there. Social media ads such as facebook, twitter, instagram and youtube is where tens of millions of people connect in one place.

Connecting online is the best way the Boeing Company can get their messages across the globe. It lets them connect to people, letting them know new discoveries and technologies they have encountered. Boeing has their own website, advertising the companies name, help market their products. They don’t need to spend a lot of money on advertising because Boeing’s target market is a small group of people like big company spenders and not to everyone.