Advertising and Public Relations

Every day, more people choose the convenience of buying things online, than visiting a store. Thousands of different companies improve their sales by expanding their companies to the online world. Everywhere you turn, there are ads; from public transportation, build boards, television commercials/movies, radio broadcast, newspapers/magazines, mail and of course the internet, where practically everyone is connected.

Boeing used to advertise their company on television commercials, but stopped it a few years ago. Probably the reason why is because it wasn’t attracting the right kinds of customers because mostly all of you will not say, “I’d like to buy that plane”. And because the advertising didn’t bring in the set amount of customers they wanted, money was lost from creating those commercials.

Another way attracting in consumers is, connecting through the internet. They advertise through YouTube videos where they can share it with friends, adding ads on different websites and connecting to social media networks. The internet immediately connects with customers, stockholders, employees and anyone involved in the company, where Boeing can share their latest news, making it a faster and more convenient way of letting them in the loop. However, Boeing does need to improve their ad campaigns and connect with the people because in the latest check on facebook, Airbus (Boeing's biggest competition) has more fans than Boeing with Boeing trailing by 92,417 likes. Although, Boeing does have a good reputation for public relations where their company is talked about a lot, and people address them on their own websites and make great reviews.

Retailing

I went to a vocational school that specialized in the teaching of aircrafts, and that was Aviation high school. All four years I have learned so much about the life in the aviation industry and respect how incredibly smart and dedicated AMT (Aircraft Maintenance Technician) work. The reason why I choose Boeing is because I have some knowledge about planes but not about the company and their work environment.

Over the weekend my friend and I drove to LaGuardia Airport to pickup his sister up from work. It was a great opportunity for me to go with him since I planned ongoing anyhow. Now it may not be Boeing’s corporate headquarters, which is in Chicago, Illinois, but it’s close enough for me to observe a few of the planes. Hundreds of planes pass through LaGuardia every day. I was even surprised on how many carriers there are other than JetBlue, United Airlines, American Airlines, Delta and a few others. Now not all planes come in at once, as a few do get delayed due to weather, air traffic, Go-Arounds (which is when the pilot doesn’t seem that it’s safe to land) and/or mechanical problems. One of the things that I enjoyed watching was when the planes landed, taxied, and took lift. Now I wasn’t there for long since we were there to pick up my friend’s sister, but it was a pretty good experience. There were a lot of emotions that day, as I saw families meeting each other up happily running towards each other, or saying bye with tears to their loved ones as they went through the terminals.

As we were driving away, I looked up at the sky hoping to work on one of those planes someday and hopefully work at LaGuardia as an AMT.

Consumer Decision Making

Unlike every other airline, Boeing chooses to expand its company and limits by broadening their spectrum into developing products that are far better than the leading companies.

Consumers who use Boeing's products are mainly aimed towards the commercial airlines and their customers. Consumers use Boeing aircrafts for a faster way of travel compared to other transportations like trains, boats, buses and cars. Traveling by airplanes is more convenient and relaxed as opposed to driving because then you don't need to worry about gas, tolls, traffic and making pit stops delaying your travel time.

You can't narrow down to what type of consumers use planes for because thousands of people use them daily. Although, I could tell you that there are increases in air travel during vacations; like winter, spring and of course summer vacation.