Monday, December 10, 2012

Business Marketing

Boeing reaches out by the use of the internet to facilitate the exchange of goods, services and information between organizations. Earlier this year, Boeing and Siemens has created a strategic alliance with secures of DOD contracts. The alliance between Siemens and Boeing has been awarded a funded project by the U.S Department of Defense to use both of their leading cyber-secure energy savings technology. This will let the DOD save 40% on energy cost at this one installment.

Boeing has also formed a strategic alliance with Lockheed Martin to promote next generation air transportation system. Although they are working together, they both are also competitors where Lockheed Martin products and services supply to large aerospace, defense, and information technology companies. Even though they have been long competitors, they have teamed up for a few partnerships with projects such as the AGM-114 Hellfire Missile and where both contracted the F-22 Raptor defense program. However, without a good relationship commitment and trust, you won’t get far, but for Boeing they have a great relationship with their partners.



Sources:
http://www.prnewswire.com/news-releases/siemens-and-boeing-strategic-alliance-secures-dod-contract-140536583.html

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