Business Marketing

Boeing reaches out by the use of the internet to facilitate the exchange of goods, services and information between organizations. Earlier this year, Boeing and Siemens has created a strategic alliance with secures of DOD contracts. The alliance between Siemens and Boeing has been awarded a funded project by the U.S Department of Defense to use both of their leading cyber-secure energy savings technology. This will let the DOD save 40% on energy cost at this one installment.

Boeing has also formed a strategic alliance with Lockheed Martin to promote next generation air transportation system. Although they are working together, they both are also competitors where Lockheed Martin products and services supply to large aerospace, defense, and information technology companies. Even though they have been long competitors, they have teamed up for a few partnerships with projects such as the AGM-114 Hellfire Missile and where both contracted the F-22 Raptor defense program. However, without a good relationship commitment and trust, you won’t get far, but for Boeing they have a great relationship with their partners.

Sources:

http://www.prnewswire.com/news-releases/siemens-and-boeing-strategic-alliance-secures-dod-contract-140536583.html

Segmenting and Targeting Markets

The Boeing Company long term forecast sets out an anticipated delivery of 33,500 new airplanes valued of over 4 trillion dollars. Boeing is now expanding its air service within China and other emerging countries and the spread of LLC business models drive this market segment. Boeings most valuable target is the commercial airline companies it serves. Over the years Boeings number 1 competitor is Airbus (owned by EADS, the European Aeronautic Space and Defense Company), where consumers debate which is best. Recently there is a debate on which jetliner is considered “best”; Boeing with the 747-8I or Airbus with the A380. The A380 was marketed a few years ago, but is still a big talk, as it is the largest passenger plane in the world, whereas the 747-8I is actually the longest passenger aircraft in the world. But calculating it all up, the A380 beats the 747-8I by a close call for the A380 is the bigger, more luxurious and the most availability to the market to date.

Boeing 747-8I

Airbus A380 Singapore Airline

Airbus A380

Boeing's Hanger for the 747-8I

Sources:

http://www.businessinsider.com/airbus-a380-v-boeing-747-8i-breakdown-2012-9?op=1

Developing and Managing Products

Boeings latest products are the Dreamliner 787, 747-8 intercontinental and 747-8 Freighter. The 747s offer high capacity which includes the lowest operating cost and best economics of any large passenger planes, which is practically a branch of the Dreamliner. Boeings new product development focuses on the Boeing 787 Dreamliner and the 747-8. They have nearly 12,000 commercial jetliners in service worldwide, making it a roughly 75 percent of the world fleet. The company provides an unsurpassed, around the clock technical support to help maintain the operator’s airplanes in peak conditions through the Commercial Aviation Services. 

According to their 2010 environment report on their website, their life cycle approach is to improve the products by helping the environment with the help of their research and development programs.