Integrated Marketing Communications

Television; it’s the best way to attract customers; well it used to be. Now people are turning their heads elsewhere. Television used to be the number 1 past time in America with an average of four hours and thirty-nine minutes per person every day.

The use of internet videos, social media networking, mobile phones and video games replaces those times of watching television, cutting down the attention spans of Americans. The internet has practically everything and everyone; opening a new world to Americans, especially the younger generations. I used to be in that category of watching TV every single night for hours and streaming the internet simultaneously.

Nowadays, there are many ways of advertising and getting your name out there. Social media ads such as facebook, twitter, instagram and youtube is where tens of millions of people connect in one place.

Connecting online is the best way the Boeing Company can get their messages across the globe. It lets them connect to people, letting them know new discoveries and technologies they have encountered. Boeing has their own website, advertising the companies name, help market their products. They don’t need to spend a lot of money on advertising because Boeing’s target market is a small group of people like big company spenders and not to everyone.

Product Concepts

Many companies have their own views of product concepts. Some companies look for the best quality over quantity. They look for the best products that functions very well and suits their needs as well. They are willing to look past the cost of the production for the best quality.

A few weeks ago Boeing has teamed up with NASA, university of Alabama in Huntsville aero physics research center and oak ridge national laboratory are working together to form a new project to produce nuclear fusion impulse rocket engines. You’re probably wondering what nuclear fusion impulse engines are, well let me explain it to you in a better context. Remember star trek, the television series? Well guess what, this engine will be similar to it. It although may not be “warp speed”, but it still would let us travel the galaxy a lot quicker than space rockets.

What an impulse engine looked like in Star Trek

 

Based on the information from Txchnologist.com, the scientists are hoping to release the impulse engines by 2030. It is said that this engine would take a spacecraft from earth to mars in as little as 6 weeks compared to the recent shuttle that was launched earlier this year (2012) where the Curiosity Lander took 253 days. This engine will be fueled by stabilized isotope of hydrogen (deuterium) and Li6 (a stable isotope of the metal lithium) in a crystal structure, which is basically dilithium crystals, just like they use in star trek!

Dilithium crystals used in Star Trek

 

This surely will attract company buyers and get keep a close eye on their progress because this is the biggest project people have seen for an outer space project since the space shuttle and the moon landing. This project will let us travel and explore this galaxy and possibly even the universe in the near future, and we may even hit “warp speed”!

The making of the impulse engine

 

 

Sales Promotion and Personal Selling

Sales are what keep companies alive, and without it, Boeing would not be where it is today. However Boeing gets their products out to the world is working because they sure get a lot of sales. Sales promotion helps increase sales, drawing in more customers where as at the same time retain our older ones.

Boeing Company is very well known now that they don’t need to increase their advertising campaigns as they get around through reputation/word of mouth. Boeing has a great reputation and customer relationship that they don’t need to give out coupons, telemarketers, mails and price cuts to get them around. However, if they are regular customers and have a great relationship, there’s a possibility that they give discounts.

Your probably wondering how they get people to buy their products (aircrafts, weapons, etc.), well since they are one of the largest global aircraft manufacturers and the third largest aerospace and defense contractor, companies can rely on their name alone and their reputation to buy from them.

Other than word of mouth, Boeing Company introduces its products through the internet and public relations. Because of their high tech equipments and modern products, it attracts many consumers to buy and look into their company. Also, somewhat of a sampling, Boeing lets people go in their aircrafts to take a sneak peak of what is to come in their latest product releases.

 

Advertising and Public Relations

Every day, more people choose the convenience of buying things online, than visiting a store. Thousands of different companies improve their sales by expanding their companies to the online world. Everywhere you turn, there are ads; from public transportation, build boards, television commercials/movies, radio broadcast, newspapers/magazines, mail and of course the internet, where practically everyone is connected.

Boeing used to advertise their company on television commercials, but stopped it a few years ago. Probably the reason why is because it wasn’t attracting the right kinds of customers because mostly all of you will not say, “I’d like to buy that plane”. And because the advertising didn’t bring in the set amount of customers they wanted, money was lost from creating those commercials.

Another way attracting in consumers is, connecting through the internet. They advertise through YouTube videos where they can share it with friends, adding ads on different websites and connecting to social media networks. The internet immediately connects with customers, stockholders, employees and anyone involved in the company, where Boeing can share their latest news, making it a faster and more convenient way of letting them in the loop. However, Boeing does need to improve their ad campaigns and connect with the people because in the latest check on facebook, Airbus (Boeing's biggest competition) has more fans than Boeing with Boeing trailing by 92,417 likes. Although, Boeing does have a good reputation for public relations where their company is talked about a lot, and people address them on their own websites and make great reviews.

Retailing

I went to a vocational school that specialized in the teaching of aircrafts, and that was Aviation high school. All four years I have learned so much about the life in the aviation industry and respect how incredibly smart and dedicated AMT (Aircraft Maintenance Technician) work. The reason why I choose Boeing is because I have some knowledge about planes but not about the company and their work environment.

Over the weekend my friend and I drove to LaGuardia Airport to pickup his sister up from work. It was a great opportunity for me to go with him since I planned ongoing anyhow. Now it may not be Boeing’s corporate headquarters, which is in Chicago, Illinois, but it’s close enough for me to observe a few of the planes. Hundreds of planes pass through LaGuardia every day. I was even surprised on how many carriers there are other than JetBlue, United Airlines, American Airlines, Delta and a few others. Now not all planes come in at once, as a few do get delayed due to weather, air traffic, Go-Arounds (which is when the pilot doesn’t seem that it’s safe to land) and/or mechanical problems. One of the things that I enjoyed watching was when the planes landed, taxied, and took lift. Now I wasn’t there for long since we were there to pick up my friend’s sister, but it was a pretty good experience. There were a lot of emotions that day, as I saw families meeting each other up happily running towards each other, or saying bye with tears to their loved ones as they went through the terminals.

As we were driving away, I looked up at the sky hoping to work on one of those planes someday and hopefully work at LaGuardia as an AMT.

Consumer Decision Making

Unlike every other airline, Boeing chooses to expand its company and limits by broadening their spectrum into developing products that are far better than the leading companies.

Consumers who use Boeing's products are mainly aimed towards the commercial airlines and their customers. Consumers use Boeing aircrafts for a faster way of travel compared to other transportations like trains, boats, buses and cars. Traveling by airplanes is more convenient and relaxed as opposed to driving because then you don't need to worry about gas, tolls, traffic and making pit stops delaying your travel time.

You can't narrow down to what type of consumers use planes for because thousands of people use them daily. Although, I could tell you that there are increases in air travel during vacations; like winter, spring and of course summer vacation.

 

Developing a Global Vision

Boeing is a multinational corporation, being the world’s leading aerospace company and the largest combined manufacturer of commercial jetliners and military aircrafts. They supply for defense (military), space and security and also make commercial airplanes.

Boeing has reached its products worldwide, reaching any potential buyers. For the past few years now, people have asked for companies to make products that are more Eco-friendly. Boeing took that into account by making a better engine that's been put on in their new aircraft, the 787 Dreamliner, which uses fewer emissions. Japan has received the first 787 Dreamliner, along with Air India and United Airlines. Boeing has 821 orders worth $150 billion. They intend to make 10 planes each month, and by 2013 they will have marketed about 3,300.